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Just some of the places Charly has been featured!

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An Introduction To The Marketing 360 Course

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Marketing 360 Course (CPD Certified)

An understanding of marketing puts you ahead of everyone, regardless of your role these days. Social media, SEO and PR play huge roles in making or breaking a business, and so a detailed understanding of those things, and far more, will make you an invaluable asset to any team. With this course, we will help you run kickass events which are remembered for all the right reasons, get your company featured in newspapers and magazines, and help you reach a whole new range of clients with intuitive social media skills. We will teach you all about the value of brand and finding the right brand voice, and then extend those skills to your own personal brand, so that you can kickstart your own individual career at the same time.

  • Get to grips with brand voice and tone

  • Understand all the buzzwords which surround branding and how to use them successfully for your business

  • Understand what makes a successful business website

  • Feel confident writing blog posts for your business website

  • Build your own personal brand

  • Confidently plan and execute corporate events

  • Work to a strict budget and get the most for your money

  • Understand the nuances of PR

  • Feel confident writing a press release

  • Create a killer press kit for your business

Watch Intro Video

An Introduction To Our Guest Lecturer Charly Lester

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Instructors

Charly Lester & Lucy Chamberlain

Senior Instructor

Charly Lester

Charly Lester is an award-winning entrepreneur and marketeer. She co-founded of Lumen - the dating app for over 50s. Charly teaches regular Guardian Masterclasses on various areas of marketing and entrepreneurship. Charly is a huge advocate of female entrepreneurship and speaks on the subject regularly. She is the author of The Female Entrepreneur and Modern Marketing for Start-Ups. As CMO of Lumen, she created the ‘Get Your Mum Off Tinder!’ campaign and the viral sexy Santa Claus adverts. Three of her marketing campaigns in the brand's first 9 months have been debated on national TV, directly targeting ageism and a lack of over 50s representation in media and advertising. The dating app reached over 1.5 million members in its first year. Charly’s career in dating began when her dating blog went viral in 2013. After being head-hunted by both the Guardian and Time Out, Charly went on to create The Dating Awards - an international series of industry awards. In 2015 she featured as an expert advisor to Lord Sugar and guest judge in the final of The Apprentice. She is well recognised as one of the leading dating industry experts in the UK.

Senior Instructor

Lucy Chamberlain

Passionate, fun and straight-talking, Lucy has become one of the Assistant profession’s popular motivational Trainer/Coach. Over the last 20+ years Lucy has coached, trained and mentored over 15,000 Assistants! Lucy’s business journey as a Founder has seen her work as a TV presenter, Awards Judge and Leading Coach. She has won many awards including the Female Speaker’s Award for Most Engaging Speaker at the Female Speaker’s Conference in 2019. Alongside her fantastic knowledge base, Lucy’s level of experience enables her to give genuine insights into the skills needed to be an Assistant that operates as a strategic business partner, leadership, change and overcoming adversity. With a 20-year career tracking the industry’s leading recruitment companies, Lucy founded C&C Academy to redefine and elevate the Assistants training experience. Coming through a challenging personal time as a single mum, Lucy set out to re-align her career to her purpose-driven perspective, building a multi-million-pound business C&C Search that allowed her team to fulfil their own career goals. Her calling to serve more of the Assistant community drove her to then found the C&C Academy, the award-winning specialist Assistant training portal. A champion for women in business, Lucy and the C&C Academy team actively collaborate with other female-led businesses and leaders to bring a rich resource to the Academy. A mentor to her team, Lucy believes encouraging teams holistically, and nurturing happy, engaged, market-leading talent has the most impact on a company’s success. With a focus on social consciousness and legacy, it’s this foundation that serves to empower, captivate and delight C&C Academy graduates as they grow their own Assistant career. Recently awarded “Most Engaging Speaker” at the Female Speakers Conference & Awards, Lucy wishes to use her platform to encourage others to use their own voice. As a speaker, Lucy leaves an audience motivated, empowered, and armed with tools to support a life and career that serves the individual better. Lucy also provides in-house training and key-note speeches for a wide variety of businesses including Lloyds, The Crown Estate, HIG Capital, Autonomous, League of Her Own, Canary Wharf PA Club, WeWork, Arma Partners, and Miss Jones PA to name a few!

FAQ

Read through our most commonly asked questions:

  • Can this course be completed remotely?

    Yes the course is remote, with optional live webinars and is completed at the tempo set by the student

  • How are the course modules measured – do you have assignments to complete?

    Yes there is an assignment for every chapter, reviewed and passed by the course moderator

  • Are you given guidance notes, manuals and templates as part of the course?

    Yes workbooks, templates and videos

  • Will you have to complete a specific number of hours on each section for example?

    Each chapter takes around 2-3 hours on average to complete but varies from student to student

  • Will it be a classroom environment or VC in a 1:1 environment?

    It is remote learning plus live webinars and contact with the course tutor whenever needed by the student

  • What if I need some support during the course?

    Your course tutor is always on hand whenever needed by the student

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