Step into your next level of excellence with Exec PA 360 - our bestselling, career-defining course designed exclusively for ambitious Personal and Executive Assistants. 

Whether you're already thriving in your role or looking to break through to the next level, Exec PA 360 will empower you to evolve from a highly capable assistant into a trusted, strategic business partner. This immersive programme equips you with the skills, confidence, and insight to contribute at the highest levels of your organisation - all while setting a powerful foundation for your long-term career success. 

Join the hundreds of PAs who have already transformed their futures with Exec PA 360!

Why Exec PA 360 Matters

When people feel overlooked or underused, they switch off - and the cost is huge.

 According to Gallup, disengaged employees don’t just struggle with motivation - they cost their companies thousands each year in lost time, energy, and potential. But here’s the thing: as a PA or EA, you have the power to flip that narrative, for yourself and for those around you.

We created Exec PA 360 to help you reclaim your sense of purpose, step into your full potential, and show the true value of what you bring to the table. Because when you're engaged, empowered, and strategically positioned, you're not just helping your executive — you're driving the whole business forward.

Now more than ever, businesses need people who make things happen. And that starts with you.

"When PAs are empowered, businesses don’t just run - they thrive. We’re not just support staff. We’re strategic force multipliers." - Exec PA 360 Alumni

Course Content

In this course you will study the following modules

  • Change

    In Module 1: Change, you’ll explore what it really means to thrive in a fast-moving business world. We’ll dive into the power of purpose, the importance of staying curious, and how to build true resilience in the face of change. You'll also learn how to navigate feelings of threat or uncertainty - turning them into fuel for growth. By the end of this module, you’ll understand how to harness these qualities not just to survive change, but to lead through it with confidence and clarity.

  • Confidence

    Module 2: Confidence is all about owning your value - and showing up like you believe it. You’ll uncover your unique strengths and achievements, learn how to boost your visibility in the workplace, and build a supportive network (your tribe) that lifts you up. We’ll also dig into the importance of self-care - because confidence isn’t just about how you perform, it’s about how you sustain yourself. This module will help you stand taller, speak up more, and lead with quiet authority.

  • Negotiation

    Module 3: Negotiation will equip you with the tools to speak up, stand your ground, and secure better outcomes - all while staying true to who you are. You'll learn how to negotiate with honesty, integrity, and dignity, and why these qualities are your greatest strengths, not weaknesses. We’ll explore how to create win-win solutions, master the 7 essential rules of negotiation, and approach every conversation with clarity and confidence. Whether you're asking for resources, managing up, or setting boundaries, this module gives you the mindset and skills to do it powerfully and professionally.

  • Communication

    Module 4: Communication is where your role as a high-impact Executive PA really comes to life. In this module, you'll master how to communicate with clarity, respect, and authority - whether you're working across teams, managing upwards, or navigating challenging conversations. We’ll cover tone, brevity, and timing, along with how to give and receive feedback with professionalism and poise. You'll also gain the confidence to handle difficult discussions while maintaining strong relationships and trust. This is the communication toolkit every strategic PA needs to be truly effective.

  • Taking Initiative

    Module 5: Taking Initiative is about stepping up, speaking out, and making your mark - without waiting to be asked. You'll learn what true proactivity looks like in a modern PA role and how to work in a truly symbiotic way with your executive and wider team. We’ll explore what might be holding you back, challenge the “super chicken” mindset that rewards competition over collaboration, and help you understand the powerful impact you can have when you lead from where you are. This module is your permission slip to stop playing small and start showing up as a driving force in your organisation.

Watch Intro Video

An introduction to the Exec PA 360 (CPD CERTIFIED COURSE)

Want to find out more? Watch the introduction, with our C&C Academy founder Lucy Chamberlain

Course Outcomes

We're excited to support your growth from accomplished Assistant to indispensable strategic business partner. This interactive and engaging course will equip you with the skills, tools, and mindset to confidently step into the next stage of your professional journey. You’ll strengthen your expertise in the following key areas:

  • Gain the confidence and tools needed to impact your company’s success

  • Develop the ability to adapt to change and challenge with grace and ease

  • Make a meaningful and lasting impact in your role

  • Develop superb Negotiation skills and expand your influence

  • Become an expert Communicator and cultivate stronger partnerships

  • Deepen your connections and resilience in the workplace

  • Significant personal and professional growth

Format

Exec PA 360 by C&C Academy is formatted to provide the most effective and efficient learning experience possible

  • CPD Certified: We are proud to say that Exec PA 360 is CPD Certified, meaning you will receive an official CPD certificate on completion of the course. This potentially opens up career advancement opportunities by demonstrating your commitment to ongoing learning within the field.

  • Blended Learning: Each module of the course includes video tutorials, workbooks, assignments and additional resources to ensure integrated and ongoing learning.

  • Supported Learning; your course tutor and moderators will be on hand to answer any questions you may have on the course.

  • Remote Learning; This course is delivered fully remotely, meaning it's available to study at your own pace from wherever you are!

"So much content is covered in this course... I came away feeling much more rounded and aware of my ability." - Exec PA 360 Alumni

Certified

On completion of the course you receive the C&C Academy Exec PA 360 Certification. Why are we so passionate about this course?

  • Demonstrates to your executive, employer, colleagues and future employers that you are committed to your profession

  • Opens those all-important doors for professional advancement

  • Ensures you stand out in a competitive market

  • Shows employers that you have the skills they are searching for!

  • Demonstrates initiative and leadership skills

CPD Certified

We are proud to say that Exec PA 360 is officially CPD Certified. A course being CPD certified signifies that it meets high-quality standards for professional development, providing you with the assurance that the content is relevant, up-to-date, and valuable to your career.

Course Curriculum

In this course you will complete the following core modules:

    1. Introduction to the Exec PA 360 Certified Course

      FREE PREVIEW
    2. How to use the course player

    1. Change - Part 1 (Purpose)

    2. Change - Part 2 (Inquisitiveness)

    3. Change - Part 3 (Resilience)

    4. Change - Part 4 (Threat)

    5. What are the four key traits of being inquisitive?

    6. The Change Quiz!

    7. Change - Part 5 (Exercise) Your workbook is just for you, please keep it somewhere safe!

    8. Change - Part 6 (Exercise) Your workbook is just for you, please keep it somewhere safe!

    9. Chapter 1 Assignment: Change

    10. Part one of the Exec PA 360 Course, a note for you...

    1. Confidence - Part 1 (Strengths & Achievements)

    2. Confidence - Part 2 (Visibility & Tribe)

    3. Confidence - Part 3 (Self Care)

    4. Confidence - Part 4 (Exercise) Your workbook is just for you, please keep it somewhere safe!

    5. Confidence - Part 5 (Exercise) Your workbook is just for you, please keep it somewhere safe!

    6. Briefing: Confidence Tips

    7. The Confidence Quiz!

    8. Chapter 2 Assignment: Confidence

    9. Part two of the Exec PA 360 Course - completed, a note for you...

    1. Negotiation - Part 1 (Honesty, Integrity, Dignity)

    2. Negotiation - Part 2 (Focus on the win-win)

    3. Negotiation - Part 3 (3 of the 7 rules of negotiation)

    4. Negotiation - Part 4 (4 of the 7 rules of negotiation)

    5. Chapter 3 Assignment: Negotiation

    6. Part three of the Exec PA 360 Course - a note for you...

    1. Communication - Part 1 (Respect)

    2. Communication - Part 2 (Tone & Brevity)

    3. Communication - Part 3 (Teamwork)

    4. Communication - Part 4 (Exercise) Your workbook is just for you, please keep it somewhere safe!

    5. Communication - Part 5 (Exercise) Your workbook is just for you, please keep it somewhere safe!

    6. Briefing: The Art Of Receiving Feedback

    7. Briefing: Having Difficult Conversations Well

    8. The Four Tendencies Quiz

    9. Chapter 4 Assignment: Communication

    10. Part four of the Exec PA 360 Course - a note for you...

    11. Additional Resource - 37 things to say & ask in meetings to sound strategic!

    1. Taking Initiative - Part 1 (Proactivity)

    2. Taking Initiative - Part 2 (Symbiotic Working) Your workbook is just for you, please keep it somewhere safe!

    3. Taking Initiative - Part 3 (What Is Holding You Back - Exercise) Your workbook is just for you, please keep it somewhere safe!

    4. Briefing - The Problem With Super Chickens

    5. The Impact Quiz!

    6. Chapter 5 Assignment: Impact

    7. Part five of the Exec PA Course - a note for you!

About this course

  • 45 lessons
  • Study Hours: Approx 15

Course Instructor

Lucy Chamberlain

Lucy Chamberlain is a dynamic leader and ICF-accredited confidence coach, known for her engaging style as a multi-award-winning global speaker and trainer. In 2014, she founded C&C Search, aiming to redefine the recruitment experience for clients and candidates through a purpose-driven, all-female business. Later, she launched the C&C Academy, offering CPD-certified qualifications, customised training, and coaching for business support professionals. Beyond the corporate world, C&C Search became a B Corp-certified organisation in 2023, then W Corp-certified the following year. As a UN Women delegate, Lucy is also dedicated to empowering individuals and organisations globally. Get ready to be inspired!

What Course Students Are Saying

5 star rating

Take this opportunity – you won’t regret it!

Natalie Smith

I thoroughly recommend C&C Academy’s Exec PA 360 course, both for existing EAs and those PAs who are ready for their next professional step. The onli...

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I thoroughly recommend C&C Academy’s Exec PA 360 course, both for existing EAs and those PAs who are ready for their next professional step. The online course exceeded my expectations, with its holistic blend of: - Professional development; informative and thought-provoking content, reflecting the EAs’ 21st century role in business - Personal awareness: challenging, encouraging and ultimately empowering students to recognise and overcome self-limiting beliefs. To become the leaders their companies need them to be - Exploration of complementary tools: including visualisation, meditation and mind mapping - The 360 Tribe: while each student progresses at their own pace, the group’s online community offers invaluable support, discussion and camaraderie. All of the above are brought together by Lucy Chamberlain’s engaging presentation of each online module, combining research and best-practice with her professional (and personal) insight. Lucy’s genuine enthusiasm for the recognition and advancement of the administrative profession shines through. The course is also CPD accredited too, reflecting Exec PA 360 students’ commitment to their professional progression.

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5 star rating

An amazing experience (from 180 to 360)

Tarsha Shaw

I was fortunate enough to win a place on this course, and it's honestly the best thing to happen to me. I was a little deflated in my role as I wasn't sure w...

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I was fortunate enough to win a place on this course, and it's honestly the best thing to happen to me. I was a little deflated in my role as I wasn't sure where my place was as an Assistant, but I know I wanted to step up, and my organisation did not know how to do this. The topics are 100% spot on for anyone who wants to gain confidence in their role, and themselves in small or large organisations. Lucy empowers you to see yourself as more than 'just' an Assistant, and gives you the gems to be noticed by your Executive(s) and colleagues, with inspirational talks along the way. Thank you C&C Academy!

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5 star rating

Not your average PA course

Rhian Mason

Initially I wasn't sure what to expect from this course. A lot of courses promise a lot but often don't deliver. This is NOT one of those courses. Every ...

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Initially I wasn't sure what to expect from this course. A lot of courses promise a lot but often don't deliver. This is NOT one of those courses. Every chapter offers insight and different perspectives on things I thought I already knew. Lucy brings depth and revelations packaged up in an easy to follow, friendly and supportive manner which leaves you eager to learn more. Each chapter comes with additional resources and workbooks to allow you to further develop your new found skills and allows you to put these skills into practise, alongside multiple choice quizzes and an assignment to end each chapter and progress onto the next. This course has been developed from the viewpoint of the consumer and encourages self - reflection on each topic to help you develop your full potential. I’ve come away feeling more confident in my abilities and better equipped to tackle the day to day workplace uncertainties. I wouldn’t hesitate to recommend this course to all assistants who wish to commit to making progress in their careers.

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5 star rating

Expert, thought-provoking and insightful course

Suzanne Livingstone

I loved doing this course, it was full of expert guidance and insightful and thought-provoking content. Well put together, with fantastic webinars accompanyi...

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I loved doing this course, it was full of expert guidance and insightful and thought-provoking content. Well put together, with fantastic webinars accompanying it. i would encourage all PA/EA's to do this well-needed course - highly enjoyable!

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5 star rating

Enlightened and better at my job already!

Rebecca Hinds

Lucy (and Ed), I cannot thank you both enough for navigating me and everyone else who has made the smartest decision to complete this course, through it. ...

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Lucy (and Ed), I cannot thank you both enough for navigating me and everyone else who has made the smartest decision to complete this course, through it. When I first started, I did hit a wall at the first assignment as I'm not used to digging deep and really looking inwards. I'm a process/system type assistant and was expecting a quiz or test! Once past that first module however, I felt enlightened, motivated and like I could take on the world in my role! I flew through the rest of it within 4 days (around working full time and being a mum to a toddler)! The course is set out perfectly in order to be able to study at home and simultaneously whilst working. The clips in each module are short enough to keep you engaged but also long enough to really add value and content to the module. The tasks within each module are also great and must be completed to really benefit from the value of this course. Lucy and Ed are also on hand throughout your study time, so if you do have any issues/concerns/questions, they are right there at the end of an email or one of the many support forums they have set up for the participants. I felt supported the whole way through this course. Lucy your dedication to assistants and nurturing our growth really does shine through. You continue to be such an inspiration to me and I cannot thank you enough for encouraging me to reach my full potential and helping me to believe I am capable and worth a lot more than what I've been putting up with! The sincerest thank you to you!

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5 star rating

Life changing

Siobhan Coyne

At the start, I was slightly sceptical. I always thought that I’m pretty accomplished at what I do. Listening to Lucy talk really got under my skin and made ...

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At the start, I was slightly sceptical. I always thought that I’m pretty accomplished at what I do. Listening to Lucy talk really got under my skin and made me analyse what I could change and improve. On reflection, there are so many things that I could do differently and better. This course has really made me look into my soul and be honest with myself about who I am and how I will approach my career going forwards. I have learnt new skills and have challenged aspects of my own behaviour that I hope will be life changing. I thought I was good. With Lucy’s tuition, I intend on being incredible!

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5 star rating

We made it!

Taryn Ogun

This course has been a fantastic opportunity to self-analyse and really allows you to delve deep and reflect that n who you. I love the holistic approach of ...

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This course has been a fantastic opportunity to self-analyse and really allows you to delve deep and reflect that n who you. I love the holistic approach of the course and the way in which Lucy Chamberlain is available to assist, direct and encourage every step of the way. I do have a new found belief in myself so I really have to say thank you for working with me! Taryn

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5 star rating

Completion of Exec PA 360 course

Rosanna Harper

The course was first class, well prepared sessions, thought provoking and one to think outside the box. I enjoyed the workbooks, essential to retain for fut...

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The course was first class, well prepared sessions, thought provoking and one to think outside the box. I enjoyed the workbooks, essential to retain for future reference and reflecting on the messages and key points in the template. I found the assignments on each subject a good challenge and thought provoking.

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5 star rating

What we’ve been looking for as a community!!

Lauren Riddle

Hi Everyone, I can’t recommend this course enough! As a PA/EA community it’s often us that gets forgotten about with regards to learning or courses are thous...

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Hi Everyone, I can’t recommend this course enough! As a PA/EA community it’s often us that gets forgotten about with regards to learning or courses are thousands of pounds!! Not this one, Lucy carefully guides us through what really makes a stand out PA/EA with course work that really makes you think about YOU. How you work, your confidence at all levels, work out your ability to make decisions and calling it out when you see bad behaviour! This course makes you take that one step further.. I promise you won’t regret starting the journey and can guarantee your smile when you complete!!

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5 star rating

Finally a course for us!

Katie Bullen

Firstly it was so nice to see a bespoke course made for EA/PA's, we seem to fall through the cracks when it comes to training in our line of work. This cours...

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Firstly it was so nice to see a bespoke course made for EA/PA's, we seem to fall through the cracks when it comes to training in our line of work. This course if particularly good for new starters or for those who do not have much experience being a PA/EA. The course is broken down into manageable sections, full of insightful knowledge and expert information to help you progress with your career and grow as an individual. Thank you

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5 star rating

Great course

michelle merritt

Lucy, you have an amazing way of communicating that instantly gives the listener a warm ''I've got you" assurance throughout this course. I would love t...

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Lucy, you have an amazing way of communicating that instantly gives the listener a warm ''I've got you" assurance throughout this course. I would love to see this training course taken on board by the big Corporates eg; KPMG, McKinsey, HSBC where they have numerous EA/PAs, to show them they are valued and in turn their working lives will truly be enhanced. Great work - keep it up.

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5 star rating

A must have

Chantelle Lawson

This course has been a Godsend. Lucy and Ed have been both encouraging and passionate and are committed to helping me, and all others taking their courses, r...

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This course has been a Godsend. Lucy and Ed have been both encouraging and passionate and are committed to helping me, and all others taking their courses, reach the highest of their abilities. They have made me take a few steps up in confidence and that belief is priceless. I cannot thank them more and am super proud of myself for taking a leap. This course is a must-have for anyone in the Assistant business or looking to step into it.

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Frequently Asked Questions

Read through our most commonly asked questions:

  • Who is this course for?

    This course is designed for Personal and Executive Assistants who are ready to take their careers to the next level - whether you're working independently, as part of a team, or supporting senior leadership. You can enrol as an individual student, or if you're looking to upskill an entire team of Assistants, we offer group packages tailored for organisations. For team bookings or to discuss bespoke options, please contact [email protected].

  • How are the course modules certified – do you have assignments to complete?

    Yes! Each of the 5 course modules includes a practical assignment designed to help you apply what you've learned. Your work will be personally reviewed by a course moderator, who’ll provide feedback and sign off once it’s successfully completed - so you know you're truly progressing.

  • Are you provided with course materials and learning guides?

    Each module comes with a full suite of learning resources to support your progress. You’ll have access to engaging video tutorials, downloadable workbooks, and practical course assignments designed to help you apply what you’ve learned in real-world scenarios. All materials are yours to keep, so you can revisit and reflect on your learning at any time.

  • Can this course be completed remotely?

    Yes the course is fully remote, and is completed at the tempo set by the student. You work through the modules at your own pace, from wherever you are. Once purchased you will have lifetime access to the course.

  • Will you have to complete a specific number of hours on each section for example?

    Each module typically takes 2–3 hours to complete, but you can go at your own pace - some students move faster, others take a bit more time. It’s all about what works best for you and your learning style.

  • What if I need some support during the course?

    Your course instructor, Lucy Chamberlain, along with the friendly C&C Academy team, is always here to support you. If you ever need help or have a question, we’re just a message away. You're never on this journey alone!

  • What is your refund policy?

    If you are unsatisfied with your purchase for any reason, simply contact us within 14 days of your purchase for a refund. Please note that refunds are only available if you have completed less than 25% of the course at the time of your request.

Pricing Plans

Make a one-off payment for our best price, or pay in 3 monthly installments for greatest flexibility!

"Wow - this course has really opened my eyes to how I work and what I can improve on!" - Exec PA 360 Alumni