Some of our amazing reviews!

Listen to our Academy Students

5 star rating

C&C Academy...You've done it again!

Davina Soochit

C&C Academy has done it again! Elite EA 360 has totally blown my mind. This is now course 2 for me at the Academy and all I can say is WOW! Given me the ...

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C&C Academy has done it again! Elite EA 360 has totally blown my mind. This is now course 2 for me at the Academy and all I can say is WOW! Given me the next level of skills and tools that will help me in my role and future. The support & care which Lucy and the team have given me are amazing. Elite EA is one of the most informative and inspirational courses which I’ve attended. A bit of an epiphany for me, as it’s given a real push to better myself and push myself to another level. The benefit of the additional knowledge and confidence is so valuable to anyone who wants to develop themselves. Thank you C&C Academy!!

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5 star rating

Elite EA 360

Alison Shaw

This course offers you the opportunity to take a holistic view of your career and performance. You need to commit to making positive personal change to the w...

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This course offers you the opportunity to take a holistic view of your career and performance. You need to commit to making positive personal change to the way you think and behave. I have learnt a great deal about myself by completing this course and I now feel I have the tools to take the next steps towards my goals. I would highly recommend to anyone who wants to progress to that next level.

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Watch Intro Video

An introduction to the Elite EA 360 Course (CPD CERTIFIED COURSE)

Do you want to find out more? Watch an introduction, with our C&C Academy found Lucy Chamberlain


The C&C Academy is here to elevate, empower and upskill assistants globally through our transformational courses. My name is Lucy Chamberlain and over the last 22 years I have coached, trained and interviewed well over 15,000 assistants. I have a deep understanding of what Assistants need in order to deliver their best. We have been listening and we have heard you. We know that C level Assistants are missing the training that is so critically needed in order that they can step up and deliver what is required of them. Our Elite course delivers Assistants the skills and tools needed for leadership of teams, conflict management, advanced communication skills and so much more. Graduates from this course leave with a new level of confidence, the strategies and tools needed to deliver as well as an enhanced sense of self and self-esteem. This course is for you if you want to take a seat at the table and be the strategic business partner your organisation needs.

  • Leadership Philosophies

  • Behaviour Studies of Leaders

  • What is Leadership Style?

  • Styles of Leadership

Advanced Communication

  • The Communication Process

  • Types of Communication

  • Communicating with Impact

  • Communicating Clearly

Organisations and Culture

  • Morgan’s Organisational Metaphors

  • Culture is both Subjective and Objective

  • Culture is Multilevel and Dynamic

  • Individual vs Group Orientation

  • Cross-Cultural Behaviours

Handling Conflict

  • Dealing with Difficult People

  • Conflict and anger

  • Listening skills

  • Negotiation

  • Mediation

  • Crisis mediation

  • Examples of good and poor practice

Understanding the Importance of Motivation

  • Understanding the Importance of Motivation

  • Motivating the Team to Perform

  • Creating an inner cheerleader and dialling down the inner critic

Personal Branding

  • Why personal branding matters

  • The four dimensions of Persona (Physical, Mental, Emotion and Soul)

  • The eight Key Criteria of the Personal Brand (Purpose, Vision, Values, Mission, Positioning, Proposition, Personality, Audience)

Public Speaking

  • Managing anxiety

  • Presence

  • Performance

  • Authenticity


Senior Instructor

Lucy Chamberlain

Passionate, fun and straight-talking, Lucy has become one of the Assistant profession’s popular motivational Trainer/Coach. Over the last 20+ years Lucy has coached, trained and mentored over 15,000 Assistants! Lucy’s business journey as a Founder has seen her work as a TV presenter, Awards Judge and Leading Coach. She has won many awards including the Female Speaker’s Award for Most Engaging Speaker at the Female Speaker’s Conference in 2019. Alongside her fantastic knowledge base, Lucy’s level of experience enables her to give genuine insights into the skills needed to be an Assistant that operates as a strategic business partner, leadership, change and overcoming adversity. With a 20-year career tracking the industry’s leading recruitment companies, Lucy founded C&C Academy to redefine and elevate the Assistants training experience. Coming through a challenging personal time as a single mum, Lucy set out to re-align her career to her purpose-driven perspective, building a multi-million-pound business C&C Search that allowed her team to fulfil their own career goals. Her calling to serve more of the Assistant community drove her to then found the C&C Academy, the award-winning specialist Assistant training portal. A champion for women in business, Lucy and the C&C Academy team actively collaborate with other female-led businesses and leaders to bring a rich resource to the Academy. A mentor to her team, Lucy believes encouraging teams holistically, and nurturing happy, engaged, market-leading talent has the most impact on a company’s success. With a focus on social consciousness and legacy, it’s this foundation that serves to empower, captivate and delight C&C Academy graduates as they grow their own Assistant career. Recently awarded “Most Engaging Speaker” at the Female Speakers Conference & Awards, Lucy wishes to use her platform to encourage others to use their own voice. As a speaker, Lucy leaves an audience motivated, empowered, and armed with tools to support a life and career that serves the individual better. Lucy also provides in-house training and key-note speeches for a wide variety of businesses including Lloyds, The Crown Estate, HIG Capital, Autonomous, League of Her Own, Canary Wharf PA Club, WeWork, Arma Partners, and Miss Jones PA to name a few!


Read through our most commonly asked questions:

  • Can this course be completed remotely?

    Yes the course is remote, with optional live webinars and is completed at the tempo set by the student

  • How are the course modules measured – do you have assignments to complete?

    Yes there is an assignment for every chapter, reviewed and passed by the course moderator

  • Are you given guidance notes, manuals and templates as part of the course?

    Yes workbooks, templates and videos

  • Will you have to complete a specific number of hours on each section for example?

    Each chapter takes around 2-3 hours on average to complete but varies from student to student

  • Will it be a classroom environment or VC in a 1:1 environment?

    It is remote learning plus live webinars and contact with the course tutor whenever needed by the student

  • What if I need some support during the course?

    Your course tutor is always on hand whenever needed by the student

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