Course Content

  • Why this course is so important!

    This course is going to be informative, inspirational and packed full of practical tools. It is an advanced course that develops the leadership strengths and abilities of 21st century Executive Assistants, Personal Assistants and Support Staff. The is for support staff at all levels, who want to enhance role performance to propel personal and organisational success. Whether you are leading or mentoring, would like to in the future, or looking to manage upwards, this is the perfect course for you!

  • During the course you will learn:

    • An outline of the different traits, styles, and contexts of leadership • To interpret your own leadership style, or potential style, and that of those around you • To identify effective and ineffective leadership in your context • To review your strengths and weaknesses as a leader • How to interpret the interplay between authentic behaviours and trust in leadership • To identify the different types of motivators for team members • Recognise the impact of personal biases in making decisions • Outline the different types of connections leaders use to lead effectively • Leading with power and influence - explore the significance of power and influence within leadership • Deduce how to exercise influence in your organisation • Analyse the importance of difficult conversations

  • You will walk away with...

    You will leave with: • Tools and frameworks to refine your personal leadership purpose and skills in alignment with the purpose of your current or future organisation • The skills to face workplace challenges, such as having difficult conversations, leading teams, and dealing with complexity • Leadership strategies for driving organisational change and preparing for the future, while maintaining team performance • An Academy certificate • Unlimited access to the course content, resources, templates and access to as a new network

Lead Instructor

Senior Instructor

Lucy Chamberlain

Passionate, fun and straight-talking, Lucy has become one of the Assistant profession’s popular motivational Trainer/Coach. Over the last 20+ years Lucy has coached, trained and mentored over 15,000 Assistants! Lucy’s business journey as a Founder has seen her work as a TV presenter, Awards Judge and Leading Coach. She has won many awards including the Female Speaker’s Award for Most Engaging Speaker at the Female Speaker’s Conference in 2019. Alongside her fantastic knowledge base, Lucy’s level of experience enables her to give genuine insights into the skills needed to be an Assistant that operates as a strategic business partner, leadership, change and overcoming adversity. With a 20-year career tracking the industry’s leading recruitment companies, Lucy founded C&C Academy to redefine and elevate the Assistants training experience. Coming through a challenging personal time as a single mum, Lucy set out to re-align her career to her purpose-driven perspective, building a multi-million-pound business C&C Search that allowed her team to fulfil their own career goals. Her calling to serve more of the Assistant community drove her to then found the C&C Academy, the award-winning specialist Assistant training portal. A champion for women in business, Lucy and the C&C Academy team actively collaborate with other female-led businesses and leaders to bring a rich resource to the Academy. A mentor to her team, Lucy believes encouraging teams holistically, and nurturing happy, engaged, market-leading talent has the most impact on a company’s success. With a focus on social consciousness and legacy, it’s this foundation that serves to empower, captivate and delight C&C Academy graduates as they grow their own Assistant career. Recently awarded “Most Engaging Speaker” at the Female Speakers Conference & Awards, Lucy wishes to use her platform to encourage others to use their own voice. As a speaker, Lucy leaves an audience motivated, empowered, and armed with tools to support a life and career that serves the individual better. Lucy also provides in-house training and key-note speeches for a wide variety of businesses including Lloyds, The Crown Estate, HIG Capital, Autonomous, League of Her Own, Canary Wharf PA Club, WeWork, Arma Partners, and Miss Jones PA to name a few!