Course Content

  • Why this course is so important!

    This course is going to be informative, inspirational and packed full of practical tools. It is an advanced course that develops the leadership strengths and abilities of 21st century Executive Assistants, Personal Assistants and Support Staff. The is for support staff at all levels, who want to enhance role performance to propel personal and organisational success. Whether you are leading or mentoring, would like to in the future, or looking to manage upwards, this is the perfect course for you!

  • During the course you will learn:

    • An outline of the different traits, styles, and contexts of leadership • To interpret your own leadership style, or potential style, and that of those around you • To identify effective and ineffective leadership in your context • To review your strengths and weaknesses as a leader • How to interpret the interplay between authentic behaviours and trust in leadership • To identify the different types of motivators for team members • Recognise the impact of personal biases in making decisions • Outline the different types of connections leaders use to lead effectively • Leading with power and influence - explore the significance of power and influence within leadership • Deduce how to exercise influence in your organisation • Analyse the importance of difficult conversations

  • You will walk away with...

    You will leave with: • Tools and frameworks to refine your personal leadership purpose and skills in alignment with the purpose of your current or future organisation • The skills to face workplace challenges, such as having difficult conversations, leading teams, and dealing with complexity • Leadership strategies for driving organisational change and preparing for the future, while maintaining team performance • An Academy certificate • Unlimited access to the course content, resources, templates and access to as a new network

Some of our amazing reviews!

Listen to our Academy Students!

5 star rating

Excellent course and invaluable insights

Pedro Rodriguez

This was a really engaging and well thought-out course on how we as PAs/EAs can take our leadership skills to the next level and how we can empower ourselves...

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This was a really engaging and well thought-out course on how we as PAs/EAs can take our leadership skills to the next level and how we can empower ourselves and develop black belt prowess in our every day working lives. It was full of new and positive insights into critical thinking, management styles, mentorship, power and influence. I would very much recommend this course, if only to hear Lucy's tremendously inspirational speaking style and nuggets of wisdom.

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5 star rating

Great course- really helpful

Rosie Martin

Attended my first course with C&C Academy and really enjoyed it, the content was thought provoking, learnt some new things and I enjoyed it so much I've ...

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Attended my first course with C&C Academy and really enjoyed it, the content was thought provoking, learnt some new things and I enjoyed it so much I've signed up to my next course!

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5 star rating

Time worth spent on a Saturday afternoon!

Charlotte Brown

As always, Lucy delivered an excellent course on the different styles of leadership, along with completing your own self-assessment to help define your own l...

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As always, Lucy delivered an excellent course on the different styles of leadership, along with completing your own self-assessment to help define your own leadership style. I came away knowing so much more and also what I need to work on, to improve my own style. Highly recommend this course.

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5 star rating

Welcoming and informative, learned a lot!

Tracey Binney

I really enjoyed taking three hours out of my Saturday to join this course! It was very informative, and built my knowledge, skills and confidence. The cou...

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I really enjoyed taking three hours out of my Saturday to join this course! It was very informative, and built my knowledge, skills and confidence. The courses by C&C Academy are well worth the time , money and effort put in as I got so much out of it.

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5 star rating

Leadership Skills for PAs and EAs

Sharon Dean

Excellent course, well presented and lots of ideas to take away

Excellent course, well presented and lots of ideas to take away

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4 star rating

Great workshop!

Sonia Khaliq

Learned a lot about the different types of leadership styles which were very interesting and also areas that I would like to professionally and personally de...

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Learned a lot about the different types of leadership styles which were very interesting and also areas that I would like to professionally and personally develop.

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5 star rating

Leadership Skills for PAs and EAs

Marysol Arias

It was very good lots of vocabulary and concepts to apply within the company. I learned that I have to take the initiative to do things and not wait for othe...

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It was very good lots of vocabulary and concepts to apply within the company. I learned that I have to take the initiative to do things and not wait for others.

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Lead Instructor

Senior Instructor

Lucy Chamberlain

Passionate, fun and straight-talking, Lucy has become one of the Assistant profession’s popular motivational Trainer/Coach. Over the last 20+ years Lucy has coached, trained and mentored over 15,000 Assistants! Lucy’s business journey as a Founder has seen her work as a TV presenter, Awards Judge and Leading Coach. She has won many awards including the Female Speaker’s Award for Most Engaging Speaker at the Female Speaker’s Conference in 2019. Alongside her fantastic knowledge base, Lucy’s level of experience enables her to give genuine insights into the skills needed to be an Assistant that operates as a strategic business partner, leadership, change and overcoming adversity. With a 20-year career tracking the industry’s leading recruitment companies, Lucy founded C&C Academy to redefine and elevate the Assistants training experience. Coming through a challenging personal time as a single mum, Lucy set out to re-align her career to her purpose-driven perspective, building a multi-million-pound business C&C Search that allowed her team to fulfil their own career goals. Her calling to serve more of the Assistant community drove her to then found the C&C Academy, the award-winning specialist Assistant training portal. A champion for women in business, Lucy and the C&C Academy team actively collaborate with other female-led businesses and leaders to bring a rich resource to the Academy. A mentor to her team, Lucy believes encouraging teams holistically, and nurturing happy, engaged, market-leading talent has the most impact on a company’s success. With a focus on social consciousness and legacy, it’s this foundation that serves to empower, captivate and delight C&C Academy graduates as they grow their own Assistant career. Recently awarded “Most Engaging Speaker” at the Female Speakers Conference & Awards, Lucy wishes to use her platform to encourage others to use their own voice. As a speaker, Lucy leaves an audience motivated, empowered, and armed with tools to support a life and career that serves the individual better. Lucy also provides in-house training and key-note speeches for a wide variety of businesses including Lloyds, The Crown Estate, HIG Capital, Autonomous, League of Her Own, Canary Wharf PA Club, WeWork, Arma Partners, and Miss Jones PA to name a few!